The lineup of Samsung Bespoke AI technologies powering the future of homes with refrigerators, washers, air conditioners and vacuums. Image from: Tropicana
Tropicana Corporation Berhad (“Tropicana” or “The Group”) and Samsung Malaysia Electronics, have forged a partnership paving its way into the future of sustainable living through AI innovation. The tagline “Bespoke AI: Powering Future- Forward Living & Homes” is a winning combination as both corporations collaborate to reconceptualise future-centric modern living through integrating cutting-edge Artificial Intelligence (AI) technology into homes.
This partnership aligns with Tropicana’s redefining the art of living mantra backed by its 8 unique development DNA and 3 ESG pillars. This collaboration will provide Tropicana property buyers the benefit of Samsung product offerings and its upcoming townships will feature state-of-the-art AI home appliances from Samsung including refrigerators, washers, air conditioners and vacuums, while staying on trend to reach the Group's ESG goals and build sustainable communities.
Tropicana and Samsung MOU Signing Ceremony marking the sustainable partnership between the two corporations. Image from: Tropicana
From left: Khoo Thian Shyang, Deputy CEO of Tropicana; Ong Chou Wen, CEO of Tropicana; Denny Kim, President of Samsung Malaysia Electronics and Josh Kim, Digital Appliances Business Director of Samsung Malaysia Electronics
“As a township developer since 1979, we design our developments with sustainability at the forefront and recognise the importance of creating communities that stand the test of time. We are excited to announce that this new partnership between Tropicana and Samsung, will bring together the best in real estate and home technology. This joint effort aims to provide our homeowners with a seamless living experience, combining Tropicana’s quality property development expertise with Samsung’s high-performance and energy-efficient appliances. Together, we are dedicated to delivering homes that offer unmatched comfort, convenience, and sustainability,” said Ong Chou Wen, Chief Executive Officer of Tropicana.
“We are pleased to collaborate with Tropicana to introduce the Bespoke AI home to their innovative townships. At Samsung, AI technology is designed to provide smart, efficient, and personalized solutions for modern living. This collaboration represents a significant step towards creating homes that not only enhance the quality of life but also contribute to a sustainable future,” said Denny Kim, President of Samsung Malaysia Electronics.
Transformative AI Home Solutions
Every Tropicana township or development is guided by its 8 unique development DNAs which are accessibility, connectivity, amenities, facilities, innovative concepts & designs, generous open spaces, multi-tiered security and quality. This is coupled with its ESG that is centred around the 3 pillars of people, planet, and partnership, the Group believes that nurturing vibrant communities, protecting the environment, and building sustainable partnerships with stakeholders are vital to futureproofing its business and corporate reputation.
With the foresight that AI/Automation and Big Data are set to be major game changers in the next 3 to 5 years, Samsung’s Bespoke AI Home presents a transformative and sustainable opportunity for prospective Tropicana homeowners, promising to streamline household chores and liberate time for personal pursuits. With AI-driven energy management, bespoke recommendations tailored to individual behaviours, and seamless integration with an array of smart devices, homeowners can revel in heightened convenience and efficiency while lowering their carbon footprint.
Within the Samsung Bespoke lineup, intelligent features such as AI Energy Mode, AI Wash, and AI Pro Cooking redefine the standards of home management. By continuously learning from user habits, Bespoke AI evolves appliance performance to deliver bespoke services that align with each Tropicana homeowner's unique preferences and needs, setting a new benchmark for personalised living experiences.
(20 June 2024)