Over 100,000 people thronged the iconic Elmina Central Park in the City of Elmina to usher in the New Year. Image from Sime Darby Property
Sime Darby Property Berhad (“Sime Darby Property” or “Company”) presented an epic New Year festival at the iconic Elmina Central Park in the City of Elmina, gathering over 100,000 people to ring in 2023 together.
The festival that was held over the weekend truly evoked a sense of belonging by uniting communities to also celebrate the grand finale of the Company’s Beyond 50 campaign. Members of the Sime Darby Property fraternity, potential homebuyers and the public commemorated the Company’s five decades of experience in building homes and townships for Malaysia, sharing its vision for the future – to advance real estate as a force for collective progress, in harmony with the planet’s resources.
Among the highlights at the festival was the Company’s Beyond 50 Experiential Tunnel, where the public was given the opportunity to experience the property developer’s journey over the past 50 years conveyed through immersive displays and light projections before sliding into the future with an experiential theatre showcasing Sime Darby Property’s Concept Home 2030 initiative.
Festival goers experience the taste of all four seasons of the year through curated-themed locations. Image from: Sime Darby Property
Attendees were given a taste of all four seasons of the year through curated themed locations – Summer Dreams in Morocco, Autumn in Korea, Winter in Finland and Vivid Springs in Netherlands. Completing the festival and event experience was a slew of other activities planned around the five pillars of nature, family leisure, culture, business and sustainability, including hot air balloon rides, free-flight bird shows, adventure and amusement rides, an exhibition of prototype future homes designed by school students as well as food trucks, among others.
The hot air balloon rides were an absolute hit among the visitors who appreciated the magnificent bird’s eye view of the sprawling Central Park. Image from: Sime Darby Property
Sime Darby Property also organised a fundraising drive for communities affected by the recent floods and other natural calamities in the spirit of giving back. The funds from the public as well as contribution from the Company totalling RM20,000 will be channelled to the National Disaster Management Agency (“NADMA”).
“Each new year presents new beginnings and a fresh start for individuals and organisations to be a Force for Good, and this Sime Darby Property New Year Festival showed how we can combine the two forces for the greater good of people at even the township level,” said Sime Darby Property’s Chief Operating Officer – Township Development, Appollo Leong.
“We are delighted to have hosted the public at our City of Elmina township that was meticulously designed to provide an avenue for such wholesome, family-oriented activities. The overwhelming turnout shows the ability and capacity of our townships to deliver and maintain sustainable living with a community-centric lifestyle,” said Appollo.
(5 January 2023)